The fashion brands in India have become fiercely competitive. So many online brands are now battling their way out to rule the industry. But, the market leaders cannot be many.
Nordstrom provides the most pleasing fashion products such as clothing, shoes, handbags, and other accessories for men, women and kids. Get a 30% discount on your products using Nordstrom Coupon Code.
Fashion Brands Influencing the eCommerce Industry:-
It is a blend of good-quality products and your overall purchasing, returning and exchanging journey.
Anyone can achieve this feat by giving time, diligently working hard, and making definite agreements.
The authority of these market bosses in the Indian fashion eCommerce industry is not dependent on their products alone.
So, what are the key ingredients that have helped them become leaders?
The answer to this question is given by how these market-directing websites have put in a ton of hard work, the insights behind their decisions, and how they have earned confidence and faith among the customers.
In a nutshell, here are some stories behind the leading fashion eCommerce brands in India.
1. Myntra
Myntra is an eCommerce fashion brand of India formed in 2007 and procured by Flipkart in 2014. Earlier, Myntra was a B2B online platform for customized gifts, and now, it has grown to become India’s famous and leading fashion brand.
In 2009, the Indian eCommerce market was worth USD 3.9 billion, which increased to USD 12.6 billion in 2013. In 2011, Myntra sensed the evolution of the eCommerce industry in India and the business model of Myntra was replaced from B2B to the marketplace, opening the door to success for Myntra.
So, we can say it was the most clever decision to shift to the marketplace by analyzing the position it has reached. Looking at the recent report by Economic Times, Myntra includes their regional store network for about 60%.
Myntra is now associated with 6200 stores across 50 cities in India. This network is helping Myntra to link with local stores for deliveries and supporting them to enhance their revenues.
Indeed this is assisting Myntra to hold on to the top position amongst the Indian eCommerce fashion brands. Let’s move on to our next topmost eCommerce fashion brand in India, Jabong.
2. Jabong
Jabong Jabong has been an all-around fashion website since the year 2011. The brand was launched successfully and took the number one position of accomplishing the highest traffic among the other Indian eCommerce titan in a few months, according to the report published by ComScore in September 2012.
It is the only online fashion store who had started with both- inventory together with marketplace models in India. Outstanding customer service And excellent customer service were the prowess of Jabong.
The motive supporting this merger was constantly being number one among India’s most famous fashion stores and taking advantage of Jabong’s strong and devoted customer base.
This major fashion brand flourished significantly up till the 2015 year-end. And eventually, Flipkart-owned Myntra bought this prime e-tailer Jabong in July 2016.
In the end, Walmart acquired both Myntra and Jabong. Walmart International’s CEO states, “They’re exciting, in the speed, they are growing at and the union they provide with the overall e-commerce business as well.”
Furthermore, in January 2020, Flipkart and Myntra registered increased app usage compared to Amazon.
It marks a significant development for Walmart-acquired fashion eCommerce websites in India.
3. Koovs
Koovs has been another foremost fashion brand in India since 2010. Following its launch, it captured a lot of eyeballs by offering great discounts on fashion products.
Considering that the major brands were not well-known in India then, Koovs managed to achieve recognition among the top leading brands of India.
Before shifting to an eCommerce platform, Koovs used to work as a micro marketing platform. This platform is used to assist small businesses in escalating their sales through the medium of their platform. Afterwards, Koovs shifted its base to an inventory-based eCommerce platform.
The Executive Chairman of Koovs stated that the company focuses on boosting 23 million pounds in 2018. Kool managed to secure its position among the most significant fashion portals by carving its way out.
4. Tata Cliq
Tata CliQ is a “Phygital” eCommerce venture by Tata Group, launched in 2016. TataCliQ was launched to bridge the gap between the physical and digital world shopping experience to a real-time shopping one
Launched in 2016, it is among the top market leaders in the online fashion world. But, Tata CliQ completely contrasts what other online fashion digital leaders are offering.
Tata CliQ is a brand-only fashion eCommerce store in India that works only with fashion brands having authorized sellers.
This brand is a hyperlocal multichannel marketplace. All kinds of discounts available in physical stores are also applied by the customers doing online shopping.
Tata CliQ is glad to have lesser buyers, contrary to other market leaders, yet they have a massive ratio of frequently repeated customers.
They are creating it as an exclusive but strong market leader in online fashion brands in India.
5. Voonik
Voonik is a not-so-old fashion brand in India that started its journey in 2013. It is a woman-oriented fashion marketplace. Retail stores can record their business and sell their products.
The basic idea of the owners behind launching Voonik was to offer highly customized fashion products for women.
Women can select fashion products as per their needs, like style, skin tone, body type, and budget preferences.
Voonik did something unique by first launching a mobile app, and then they proceeded to build their web store.
By 2016, Voonik ranked the 2nd most downloaded mobile fashion app. Their achievement is because they have a squad of highly-trained fashion stylists.
This team repeatedly works on suggesting the kind of clothes their customers should select as per their likings.
Further, Voonik acquired three more startups and became the market leader in the industry.
